I understand how brands and people behave. I know when a project demands fundamental change or a subtle nudge.

For those who like titles - I provide  creative direction

Work is generally composed of a series of projects - cyclical, complex, one off, unexpected. They all need creative direction. Focused. Insightful.

I’ve been doing this stuff for 25+ years across 40+ brands within fashion, food, fmcg, entertainment and not for profit sectors. Big companies and start ups. Agency and client side.

By providing insight and experience, I create space for new ideas,
re-energising your work and workspace - your brands and your people.